WHAT DOES BRAND STRATEGY EVEN MEAN?
Does your business have something to say? Of course it does, right? What is your story?
Your story is the WHY your customers experience when they interact with your business.
Your WHY is your business purpose, values, goals and mission.
Your WHY is your pinkie swear with your customers that your
products or services are JUST FOR THEM.
Does your WHY ever get lost?
Is conveying your WHY to your customers an uphill battle?
STRATEGY: A PLAN, METHOD, OR SERIES OF MANUEVERS
for obtaining a specific goal or result.
Your customers, whether consciously or not, are looking for consistency in message and emotion.
They want to EXPERIENCE YOUR WHY without being slapped in the face with it. Subtlety - a weirdly-spelled word for sophisticated elegance.
Working together, we will come up with a plan to ensure, that while remaining innovative, exciting, and creative, your customers are consistently experiencing your WHY.
SO KATIE, ARE YOU SOME SORT OF CONSULTANT?
I'm a motherf*#%ing sorcerer. Just kidding, maybe. I'm a big picture thinker and a good listener and most importantly, not you. That's not an insult, that just means that sometimes you, business owner, get too caught up in the 19,736.2 decisions, details, and drama that comes with BABBO (being a badass business owner).
From developing your clear-cut purpose, vision, values and goals to incorporating those into your customer experience, we will work together on showing your customers your WHY.