Your product or service and the people who created it (YOU) are unique. Duh. You're in business for a reason.
Do your customers know what makes you unique? Do your customers know your story?
Do your customers - whoever they are - know you created your product or service just for them?
How does your product or service change their lives, how does it make them FEEL?
Okay, now what about potential customers? Is the version of your story that you're telling working for your bottom line?
NOW! Did any of those questions make you uncomfortable like
heartburn from last Tuesday's $0.99 tacos?
DON'T WORRY, DEAR, THAT'S WHERE I COME IN
Words are my thing. So is listening. I listen to you, to your customers, and to your competitor's customers.
Then, I write your copy. Not in my voice, or frankly, yours. In the tantalizing words that, like doctors and their own handwriting, your customers will understand.
The writing, the copy, will include YOUR story.
Copy with the emotional connection your customers have been looking for in your unique product or service.
Copy that gives your customers the feeling that when they find you - and they will - they've found their new best friend, their partner-in-crime, a confidant.
Customers will find a company, that without pretense, says "Hey, I know you, you're exactly why I developed this product or service, here it is. You're welcome."
And they buy. Because you're speaking their language.
NOW YOU'RE ASKING - HOW DO I GO ABOUT
WORKING WITH KATIE TO WRITE MY COPY?
Tell me which of the questions made you most uncomfortable.
Which pages on your website need that emotional, visceral connection.
And any other must-have tidbits that might help me write the best possible copy to fit you and your business.