How many lists will there be? 127 ways to get your audience to click on your list.
Content marketing has become the trend in corporate communications. It leverages company expertise in exchange for the creation of value for the company promoting it. Often this is done through blogging and articles linked via social media and company websites. This strategy is a great one for those of us in the communications industry that enjoy writing.
Unfortunately, however, it adds to the noise. By reflecting a tad on what makes you click, you can enhance your communications (or content).
When I am getting lost in the volumes of internet, I have begun to consider why I click on certain articles, and what that means about me. Sometimes, I’m not sure I love the answer. Additionally, I have started thinking about how I can use my clicking experiences to enhance my abilities in writing content.
If I am drawn in by the bait and click, would my audience be tempted by something similar? Do I fall under the same demographic as my target audience? Did I regret clicking because the post didn’t add value, or was I pleased that taking the bait ended up beneficial for me?
I have done a lot of reading lately on how to get attention from your desired audience. What if the answer to that question is much closer than we expect?
By becoming even slightly more aware of what I click on, I can build and write content that at the very least, someone like me or a person with shared interests will want to read.
I am 32 year old professional that enjoys writing, professional development, the outdoors and most importantly, funny or endearing articles about dogs.
Take a second next time you get lost in lists to consider why you click and how you can build a content strategy based on the bait you regularly take.